by Peter De Legge
Perhaps marketers should have mandatory training from the Boy Scouts, where the motto is “be prepared.” It is a lesson Encyclopedia Britannica is learning the hard way. The Encyclopedia Britannica has long been highly regarded for their top notch product, but the company has [...]
by Peter De Legge
With all the attention Amazon.com and other consumer Web sites receive, one would think the big money is in business-to-consumer e-commerce. The real story is that business-to-business e-commerce is a much larger market. Forrester research estimates that b-to-b e-commerce for 1998 was $43 billion, or more than five times b-to-c. What’s more, [...]
Since posting my 2005 traffic figures recently, I’ve received many questions about how I was able to start this web site from scratch and build its traffic to over 700,000 visitors per month (Jan 2006 projection) in about 15 months — without spending any money on marketing or promotion. Building a high-traffic web site was [...]
7. Write what is true for you, and learn to live with the consequences.
If the stuff I’ve written on this site means I’ll never be able to run for a political office, I can live with that. I’m willing to write what is true for me, even if it goes against my social conditioning. Being [...]
In April 2006 my parents sold the house they had lived in for the past twelve years and purchased an historic mansion in Moose Jaw, Canada.
Originally built in 1908 by one of the wealthiest men in the city, the 3-story mansion has been a bed and breakfast since 2001.
Seeing that Moose Jaw had become a [...]